Promotions are always great, but when they support a charitable cause, they’re all the better. Each fall Labconco does just that with Cart for the Cure™. This will be our sixth year running this promotion and we couldn’t be happier.
To create the Cart, we chose the official Breast Cancer Awareness pink to paint our Labconco Portable Table. In our Fort Scott, KS facility where these carts are manufactured, the entire paint line from the booth to the hoses to the air handling system is emptied and cleaned before being filled with the pink paint. Each Cart for the Cure’s 18-gauge welded tubular steel frame then receives its glowing, pink coat.
The paint line’s whole draining and cleaning process is repeated when the pink is removed. Because of this, the carts are produced in large batches to limit the number of times the paint colors must be changed. Luckily, our new paint system drastically reduces the time required for the process.
The cart includes all of the features of our Portable Table – sturdy steel construction, two open shelves, ergonomic molded plastic handle grips and a lifetime guarantee. Each shelf runs the full length and width of the cart for more than 625 square inches of storage space per shelf! The final touch is a pink ribbon identification tag to hang from the frame to ensure everyone knows the meaning behind the cart.
Labconco donates $50 for each cart purchased to the Saint Luke’s Foundation. When we began this journey, the donation went to the Spelman Medical Foundation, so when Spelman merged with the Saint Luke’s Foundation on January 1, 2013, we continued our commitment. These organizations do great work to provide health information and services to uninsured and underinsured women as well as seniors. They are particularly focused on breast and ovarian cancer and provide mammograms to women who cannot afford them.
Furthermore, for three months during the fall, usually September through November, Labconco offers an extra incentive. To bring more awareness to breast cancer from the month before until the month after the national (U.S.) Breast Cancer Awareness Month (October), the cart’s list price is lowered by $100. The $50 donation continues year-round. Many of our dealers participate and share the promotion as well, allowing us to see continued growth in the popularity of this wonderful promotion.
Within Labconco, we have a Pink Cart Team to promote Cart for the Cure and manage internal fundraisers including food sales and raffles during the months of the promotion. We also participate in the Race for the Cure put on by Susan G. Komen of Greater Kansas City. At the end of each year, Labconco presents the full donation to the Saint Luke’s Foundation.
For more information on Cart for the Cure, contact Labconco. Please help us spread the word about this dynamic promotion that offers money savings and a donation to a worthy cause.
Recent Cart for the Cure donation
Diane Williamson, Labconco Sr. Application Specialist, and Kelly Williams, Labconco Product Manager, met with Jan Kauk, Saint Luke’s Sr. Director of Development, and other members of their staff to present the check.
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